AfterShip Careerslogo_aftership-careers
glyph afership
Head of Performance Marketing
Toronto, Canada
12 Aug 2021

left arrow
Job Description

Your Mission: 

AfterShip is looking for a seasoned Head of Performance Marketing. Based in Toronto Canada, you will own the SMB customer acquisition and enterprise lead gen strategy and oversee execution of initiatives across paid media, marketing automation, conversion optimization and analytics.

This is a high impact leadership position. As the Head of Performance Marketing you will help accelerate AfterShip’s growth rate by implementing customer-centric growth strategies; this includes driving results for both our SMB and enterprise markets.

What You’ll Do: 

  • Develop and drive overall customer acquisition and lead generation strategy, ensuring repeatable and scalable results, and communicating results to key stakeholders
  • Inspire, develop and continue to build a world-class acquisition and CRM team by leading from the front and creating the roadmap for significant and sustainable growth
  • Lead the acquisition efforts and develop channel strategies to exceed monthly, quarterly, and annual targets with an eye toward cost-efficient growth
  • Optimize the paid media mix and customer acquisitions funnels through rigorous testing and experimentation
  • Lead CRM efforts and help define cross-channel lifecycle marketing strategy across products leveraging email, SMS, and in-product communications to improve conversion throughout the funnel
  • Identify high-potential channels to test and incorporate into the broader acquisition/retention plan
  • Manage a significant budget and work across finance, business intelligence/data, and business ops teams to track, forecast and report on results to senior management and the board
  • Collaborate cross functionally with product marketing, content marketing and others to achieve our growth objectives


Who We're Looking For:

  • 10+ years of marketing experience, with expertise building in-house, high performance digital marketing teams
  • 5+ years of management experience leading high-functioning teams
  • Strong preference for candidates with extensive experience working in SaaS
  • Deep experience and hands on expertise in paid media, conversion optimization and analytics
  • Highly analytical, derives strategies based on data-driven insights
  • Broad functional skill-set with proven success collaborating across product, operations, engineering & leadership teams
  • Excellent decision-making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives
  • Execution-driven, growth-oriented, customer-centric ownership mindset to drive performance against agreed KPIs
  • Deep insight into the digital sector
  • Ability to develop a high performing team, lead groups of individuals effectively and manage cross- functional coordination
  • Strong communication and presentation skills, adept at communicating simply and effectively in large or small group settings
  • A strong project management & problem-solving track record - ability to think critically through unique problems with no set playbook and quickly implement a path to a solution

Why You Should Join Us:

  • We’re proud to say that the company is on an exceptional growth trajectory as we have been routinely doubling our revenue every year since 2014, and have recently secured a funding round of $66 million Series B led by Tiger Global. 
  • We have great ambition to make buying and selling easier for everyone in this world -- one of the most exciting spaces for a technology start-up to be in. The room for growth is huge. There is virtually no ceiling for either what you will be doing or learning here, and we want to support you to grow exponentially, along with the company; 
  • We offer competitive compensations, benefits, remote work and all sorts of tools and resources to empower you to do your best work; 
  • We’re super proud of our geeky culture, started by our engineer-turned-CEO, and diversity in the team, cultivated by a group of amazing people from all over the world

Apply for this Job