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Head of Content
Toronto, Canada
10 Sept 2021

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Job Description

Your Mission: 

AfterShip is looking for a Head of Content Marketing to lead the strategic planning and operations of AfterShip’s content marketing efforts. You will have a deep understanding of how content fuels SEO and how content supports the overall marketing lead generation strategy. You have experience producing  a variety of content formats, such as blogs, emails, ebooks, podcasts, video and social. This role will report to the VP of Marketing and will lead and manage a team of in-house and freelance writers and video producers/editors.

What you'll do:

  • Formulate the content marketing strategy and editorial calendar, as well as oversee all content marketing-related projects and deliverables to help achieve corporate and departmental goals
  • Lead and manage a team of in-house writers and freelancer writers
  • Establish and ensure consistency of brand voice
  • Ensure content meets editorial and quality standards
  • Maintain an efficient content creation and curation process
  • Establish metrics and benchmarks to measure the effectiveness of content and edit content strategy based on these metrics as necessary
  • Work collaboratively with cross-functional teams to deliver and effectively distribute high-quality content
  • Align and interact with key internal and external stakeholders at all levels to gather inputs and develop content


Who We're Looking For:

  • An experienced Director that has managed in-house teams
  • 10yrs overall marketing experience
  • A bachelor degree in Marketing, Communications, or equivalent working experience
  • Proven experience in content strategy formulation, editorial calendar planning and creation and establishing a brand voice, tonality, profile in a B2B environment
  • Solid experience in producing smart CTA’s according to prospect/customer journey
  • Strong understanding of the importance of optimizing content for SEO
  • Experience and deep understanding in adapting/localizing content in support of a global organization
  • Excellent interpersonal and communication skills
  • Critical thinker and creative problem solver

Why You Should Join Us:

  • We’re proud to say that the company is on an exceptional growth trajectory as we have been routinely doubling our revenue every year since 2014, and have recently secured a funding round of $66 million Series B led by Tiger Global. 
  • We have great ambition to make buying and selling easier for everyone in this world -- one of the most exciting spaces for a technology start-up to be in. The room for growth is huge. There is virtually no ceiling for either what you will be doing or learning here, and we want to support you to grow exponentially, along with the company; 
  • We offer competitive compensations, benefits, remote work and all sorts of tools and resources to empower you to do your best work; 
  • We’re super proud of our geeky culture, started by our engineer-turned-CEO, and diversity in the team, cultivated by a group of amazing people from all over the world

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